Sunday 9 December 2012

HR Manager AeroSoft Corp: 7 Easy Ways to Improve a Bad Day

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HR Manager AeroSoft Corp: Nice Story on LOVE & Relationship

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Sunday 16 September 2012

Introduction to Unix

Introducing Unix

Why an Operating System (OS)

  • OS interacts with hardware and manages programs.
  • Programs not expected to know which hardware they will run on.
  • Must be possible to change hardware without changing the programs.
  • Programs can’t manage themselves.
  • OS provides a safe environment for programs to run.
Note
For reasons of portability, programs must be independent of the hardware the run on. They should access the hardware by making calls to the operating system. Different flavors of Unix MUST use the same calls even though the calls may be implemented differently.
Because an OS like Unix allows multiple programs to access the CPU, the OS needs to manage the CPU, memory and control registers to enable switching from one program to another. The OS must also provide a safe environment so one program has no access to the memory used by another program.

How a Program Runs on a Computer

  • OS loads program from disk and allocates memory and CPU.
  • Instructions in program are run on CPU and OS keeps track of last instruction executed.
  • If a program needs to access the hardware, OS does the job on its behalf.
  • OS saves the state of the program if program has to leave CPU temporarily.
  • OS cleans up memory and registers after process has completed execution.
Note
Need to mention that even in a time-sharing system like Unix, a program may still suspend execution even if its allocated time slice has not expired.
Program A vacates the CPU and makes way for another program B when A needs to wait for some event or does something (like reading the disk) that doesn’t require the CPU in any way. However, some tasks like finding and sorting files are CPU-intensive. In such situations, a program will vacate the CPU only at the scheduled time.

Running Multiple Programs

Multiprogramming
Multiple programs can be in memory.
Multiuser
Multiple users can run programs.
Multitasking
One user can run multiple programs.
Note
Multiprogramming allows speedy resumption of execution of a program that is already in memory; repeatedly loading a program from disk is expensive.
The multiuser feature is a direct outcome of multiprogramming. It allows the machine to serve multiple users. Students need to be aware of the diverse nature of user requirements. All programs generally don’t need the services of the CPU at a given instant of time. For instance, a user editing a file with vi (or emacs) is actually using the CPU for a very small fraction of time. So, it makes sense for the OS to make the CPU available to other programs while a vi session is on.
The same argument holds even when a single user is working on the machine. Since programmers spend most of the time in editing programs, adequate time is always available for other programs to run while an editing session is in progress. For instance, a disk scanning or sort operation doesn’t impact an editing session in a significant manner. A user can concurrently run multiple programs provided that they ALL don’t ALWAYS require the CPU.

Key Concepts

  • Everything in the system is represented as a file.
  • Work gets done by processes.
  • All Unix systems use the same system calls. (POSIX Standard)
Note
A file is a component of a larger hierarchical structure called the file system. What is not obvious from these illusions is that a user also has a location in this file system (Current Working directory). Because both a file and a user have a location, a file’s location can be specified in two ways:
  1. With respect to the root (top) of the file system (/), absolute path name
  2. Relative to the user’s location. relative path name
For a command to run, the kernel creates a process for that command using the information provided in the executable file.

Unix Architecture: The Kernel

  • Program always resides in memory.
  • Has direct access to the hardware.
  • Handles file I/O.
  • Manages processes.
  • Only one copy shared by all users.
Note
The kernel is the first program to be loaded in memory. It then creates the processes that are necessary to keep the system going. User programs access portions of kernel code when they need to perform a basic task like reading a file or creating a process. In fact, it’s the kernel that performs all the basic tasks of the OS, so we can refer to the kernel as the basic OS.
File handling and process management are done using system calls, which could be approximated to C functions. In fact, these calls are available to a C programmer also.

Unix Architecture: The Shell

  • A program or command invoked only when the user logs in.
  • Accepts user input, examines and rebuilds the command line.
  • Makes calls to the kernel for all other functions.
  • At least one shell is invoked by every user.
  • User has a choice of shells.
Note
Even though the shell is also a program like cat, it is unique in that it always runs at the user’s terminal. If the user does no work, the shell has to remain idle. The shell is a command interpreter and this job on a Unix system can be quite complex. The shell can open files (by making calls to the kernel) and make commands write to these files (like in who > foo).
The shell has to act before the command is actually executed. Consider the example cat foo* where the shell first expands foo* to all files in the current directory that begin with the name foo. So cat never gets to see a file named foo* but only the files made available by interpretive work done by the shell.

Character Versus Graphical User Interface.

  • Character User Interface
    • Input device (e.g., Keyboard is used to issue a command)
    • Command line Interface
  • Graphical User Interface
    • Input is taken from a point-and-click device.

Unix Philosophy

  1. Small is beautiful
  2. Each program does one thing well
  3. Build a prototype as soon as possible
  4. Choose portability over efficiency
  5. Store numerical data in flat ASCII files
  6. Use software leverage to your advantage
  7. Use shell scripts to increase leverage and portability
  8. Avoid captive user interfaces
  9. Make every program a filter

The Development of the UNIX Operating System

  • AT&T Bell Laboratory
    • AT&T UNIX Version 1 through UNIX Version 6
    • Ken Thompson, Dennis Richie
  • Developed and Written in C
  • Releases distributed as C Source Code
  • AT&T System V
    • Released in 1983
  • Berkley Software Distributions
    • 3BSD and 4BSD
  • The History of Shells
    • Bourne Shell, C Shell, Korn Shell, BASH Shell.
  • Linux with help from GNU
../_images/unix-hist.png
Fragmented Unix Versions
Note
POSIX and the Single Unix Specification have specified a common set of interfaces that Unix-branded systems have to conform to. Wherever possible, we should use POSIX-compliant features and options. For instance, some systems offer tail -r to present lines in reverse order, but POSIX doesn’t require Unix systems to support it. So this feature must not be used in a portable application.
Some systems have two or more versions of the same command; Solaris has a separate set of POSIX-compliant versions in /usr/xpg4/bin.

Thursday 6 September 2012

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Asian Aviation News: Aviation Recession Hits China ?

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HR Manager AeroSoft Corp: Online Marketing Manager

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Best Study Material Digital Computer Organization: Internet marketing

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Wednesday 5 September 2012

Sunday 15 July 2012

Saturday 14 July 2012

Why SEO cum Web Master should be smarter than a Software Engineer?

 Why  SEO cum Web Master  should be smarter than a Software Engineer?

webmaster  also called a web architectweb developersite author, or website administrator, is a person responsible for maintaining one or many websites. The duties of the webmaster may include ensuring that the web servers, hardware and software are operating correctly, designing the website, generating and revising web pages, replying to user comments, and examining traffic through the site. As a general rule, professional webmasters "must also be well-versed in Web transaction software, payment-processing software, and security software.


webmaster also called a web architectweb developersite author, or website administrator, is a person responsible for maintaining one or many websites. The duties of the webmaster may include ensuring that the web servers, hardware and software are operating correctly, designing the website, generating and revising web pages, replying to user comments, and examining traffic through the site. As a general rule, professional webmasters "must also be well-versed in Web transaction software, payment-processing software, and security software.AN SEO WEBMASTER CAN DEFEATS THE GLOBAL RECESSION
SEO offers a platform for corporates, entrepreneurs, as well as individuals to promote their products and services across the web by helping them rank on top of search engines. The real essence of SEO is to ensure that profitable results are achieved regardless of the financial crises broadening and intensifying at every stage and suffocating the global economy.
During economic recession, advertisers are more bound to find different means (online and offline) of advertising and promoting their products and services in order to sustain their business. However, these offline marketing mediums require a huge amount of money to promote a brand which may not be feasible for every person. It is at this point where one can hope to cash in on SEO which provides an opportunity to make all ends meet with affordable costs that are way less than offline marketing mediums.

Why all Search Engines do not prefer to work with less Traffic generated Website and Blog?



All search engines do no prefer to work with less traffic generated website and blogs because if product having highly competition then the meaning is it has higher demand. At the same, it has higher supply too. 
but if the product is having less demand meaning less suppy of the product.Internet is for information seekers. And when there is more supply for an information then there comes competition. It requires more hard work and being unique to face huge competition. When you are an individual trying to attack a high competition, for sure you have to do something unique way.

seo friendly website
These people fail to understand the direct connection SEO has with the search engine rankings. Search Engine Optimization (SEO), in simplest of words, is a web marketing strategy that allows a website to be easily visible to search engines as a separate domain and for specific set of keywords. A SEO friendly website would have a higher position in the search result than a website that is not SEO friendly, irrespective of how good the content is in the latter one.
1) Identify a good domain name - Choosing a good domain name for a website is the first and foremost task towards owning a site. Generally, since good domain names are hard to find, most people create first mistake by over-stuffing keywords in the domain name or use hyphens within them. Domain names like – www(dot)iammanchesterunitedfan(dot)com or www(dot)i-am-manchester-united-fan(dot)com are not SEO friendly. Keeping your domain names short and without any hyphens would be the first step to have a SEO friendly website.

2) Include a Sitemap
Sitemaps are the xml files, which lists all the URLs for a site. Having them, as a part of website, is an important SEO technique. The webmaster or the admin of the website needs to submit this sitemap to the major search engines like Google, Yahoo and Bing. This would let the search engine to locate the website in a much better way.
3) Limit the use of flash and image content
The search engines basically use a program called spider that crawls over the web and looks for text content so anything that isn’t text would be ultimately ignored by the search engines. So using flash based content and images should be limited. People who use more images should use HTML tags appropriately and include the keywords in them so that the images are located, by the search engines, through their text tags. This way the site would remain SEO friendly despite the presence of images.
SEO, although seems to be simple strategy, is an extremely effective way to increase the traffic to your website. So follow the simple tips listed above and see the results yourself.

How an Smart Web Master can take advantage of Global  recession?  


As the world economy experiences a gloomy backdrop and continues to be on the brink of recession, its time to position yourself to a stand where you can still hope to profit from the recession.
There are several options you can consider to rise up in the shrinking economy, but an option that can really show remarkable results in every stage of your business lifecycle is search engine optimization.
SEO offers a platform for corporates, entrepreneurs, as well as individuals to promote their products and services across the web by helping them rank on top of search engines. The real essence of SEO is to ensure that profitable results are achieved regardless of the financial crises broadening and intensifying at every stage and suffocating the global economy.
Amidst all this, the point to focus is the SEO company one might open doors for as their solution provider. It may be a cake walk to hire one in no time, but, definitely not when you have to make sure the genuineness of the company which is a must.
With the right choice of an SEO company to work for you on an ongoing basis, you can expect better search engine rankings, which in turn compliment your SEO efforts with increased traffic. Long term sustainability and profitability are two factors that any company or individual will look forward to, and this is precisely what SEO can achieve if done the right way.
SEO done on a continual basis can help you beat your competition and gain more visibility and exposure by showing on the top of SERPs. Increased visibility creates more awareness about your website or blog and drives more targeted traffic which would otherwise be lost without SEO. Search engine optimization can help you plunge into a more comfortable zone by penetrating your target market and making the most out of your advertising dollars.
During economic recession, advertisers are more bound to find different means (online and offline) of advertising and promoting their products and services in order to sustain their business. However, these offline marketing mediums require a huge amount of money to promote a brand which may not be feasible for every person. It is at this point where one can hope to cash in on SEO which provides an opportunity to make all ends meet with affordable costs that are way less than offline marketing mediums.
If you are still considering your options to beat the global recession, its time to move forward with hiring an SEO professional who can potentially improve your ranking, performance, and save you time. However, it is important that you do not risk your company’s success with SEO practises that are questionable. Therefore, you must conduct a thorough research on SEO companies to avoid any damage some of them can cause to you by employing unethical techniques that are penalized by search engines.
So make your hiring decision today! Spot your SEO company, relieve yourself of the economic backdrop that can or has affected your performance and look over to the greener side of the fence – SEO Traffic Spider – a solution provider for all your SEO needs.



Why Google , Yahoo, Microsoft like only those Web Masters, whose Website and Blogs have huge number of visitors?


. Google, yahoo,microsoft  Analytics tracks incoming traffic to your website; this data gives you more insight into how readers interact with your site when they arrive from Google. In addition to the quantity and quality of this traffic, you can see how many of these readers coming from Google complete a purchase on your site. Please note that in order to properly use Google Analytics, you must be able to make direct edits to the HTML code of your site.
On this page, we'll show you how to create a number of useful reports related to Google Books with your Google Analytics account. If you haven't yet signed up for Google Analytics, you can do so by visiting the Google Analytics Getting Started Guide, on the Google Analytics Help Center.
Website traffic results in direct sales for clients of the SEO experts at Directory One because of the targeted Internet marketing plan tailored to the unique needs of each business client.


Driving traffic to your business website is accomplished through optimized web content, back-linking packages, press releases, SEO analysis and action and upgraded search engine listing results through various business marketing methods.






Use Google Analytics to track Google Books traffic
There are several useful features of Google Analytics that allow you to see the traffic that's coming to your website from Google Books.
  • All Traffic Sources. To get a better idea of the visitors that you're getting from Google Books, we suggest using the All Traffic Sources report. Select Traffic Sources and then click All Traffic. If you type [ books.google ] (without the square brackets) into the search field, you'll see the visitors that have been directed to your site from Google Books. This report tells you how many pages of your site these visitors look at per visit.
  • Referrals. The Referrals report allows you to look deeper into the traffic that you're getting from Google Books. You'll also find this report under Traffic Sources. The Referrals report tells you which individual pages on Google Books have generated the most traffic for your site. Again, type [ books.google ] into the search field to restrict the report to Google Books referrals. Then open up the full range of data by clicking on the books.google row. You'll see the statistics broken out into a page-by-page view.
  • Map Overlay. Curious to know where in the world your visitors are from? With this feature, which you can access by selecting Demographics and then clicking Location, we'll show you the geographical locations of your visitors superimposed on a map of the world.

Importance of URL Submission for SEO:


 Do you know what encourages search engines to even include your page, with appropriate content, in the search results, let alone, rank it higher? This is the presence of link to your page on websites other than your own. The importance of the presence of your URL on other places over internet can never be underestimated. Even a webpage with a great amount of content cannot get its due in the sight of search engines without the technique under consideration. URL submission is not only necessary forsites to come to the knowledge of search engines but this is also important for old one


BLOG LINK SUBMISSION

Links form a tremendously important part of search engine's ranking (= sorting) algorithm; perhaps the largest part still, no matter what else you may have heard. Many additional filters are in place to try to nip link abuse in the bud, true, but that doesn't change the fact that 50 links can get you what 50 well optimized page <title> tags can't.
That means that while link building is work, often hard work, it brings with it easy wins that on-page optimization and stellar content almost never see.
Link buildingis an important SEO exercise that boosts a website’s search engine ranking in a huge way. Search engines like Google or Yahoo give more preference to websites that have lots of incoming links from various other websites. Apart from the number of links, what also matters is the page rank of the site from where the link is coming. 


IMPORTANCE OF ADD POSTING


ad posting means advertising your website, product or service online through 
placing your your product description etc on advertising sites like classified sites, 
bookmarking sites etc..
  •  You can not only post your own ad but view other postings as well. From profit to nonprofit, real estate to marketing and Government to management all kinds of categories are there.
  •  Unlike the periodical ads, the classified ads are not charged per line or letter and size. In fact, the website business owner can use any size or any number of words to create an impressive add posting
  • Jobless people can make much use of this free utility of free 
  • classified ads posting. They can post ads for the avid employers to contact them and millions of people are using classifieds to find lucrative jobs and other opportunities. 
  • You can post an ad to sell your antique furniture items or place an ad for selling homemade crafts. Many web portals allow the users to post their ads and increase their sales online as well as offline.
  • Besides the classifieds, you can use popular social networks like the FaceBook and Myspace classifieds for advertising your goods or services

Friday 13 July 2012

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HR Manager AeroSoft Corp: Ajit Singh forms committee to resolve AAI's HR iss...: In a bid to resolve the human resources (HR) issues in state-run Airports Authority of India (AAI), Civil Aviation Minister Ajit...

Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What's your experience in my industry?
  • What's your experience in my country/city?
  • What's your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too:
    "Dear google.com,
    I visited your website and noticed that you are not listed in most of the major search engines and directories..."
    Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
  • No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
  • Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
  • You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
  • Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
  • Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
  • What are the most common abuses a website owner is likely to encounter?
  • One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
    Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
  • What are some other things to look out for?
  • There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
    • owns shadow domains
    • puts links to their other clients on doorway pages
    • offers to sell keywords in the address bar
    • doesn't distinguish between actual search results and ads that appear on search results pages
    • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
    • operates with multiple aliases or falsified WHOIS info
    • gets traffic from "fake" search engines, spyware, or scumware
    • has had domains removed from Google's index or is not itself listed in Google

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Viral Marketing

Definition

Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Information

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
                                  

Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.
Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.
A second kind has evolved over the last few years, and that's a marketing campaign that spreads but isn't the product itself. Shepard Fairey's poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing (because it made an argument--a visual one--for a candidate.)
Something being viral is not, in an of itself, viral marketing. Who cares that 32,000,000 people saw your stupid video? It didn't market you or your business in a tangible, useful way.
Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn't do any marketing at all.
I wrote the first mainstream book about viral marketing. It's free (still) eight years (and millions of downloads) later.
Download 2000Ideavirus.pdf
I haven't updated it or made it pretty, but I think the core ideas stand up pretty well. (I even talk about the Zipf's Law and the long tail, but didn't realize it at the time).
Here's how the book itself is an example of viral marketing:
1. I posted the PDF for free. Three thousand people downloaded it on day one.
2. The file is small enough to email to your friends. I encouraged people to do just that.
3. Some people mailed it to fifty or a hundred people. It spread.
4. That's just viral. The marketing part? I released a $40 souvenir hardcover edition. People knew the idea but didn't like the format or my design skills. So they paid a lot for a book they had already read. It went to #5 on Amazon (#4 in Japan). We sold the rights in dozens of languages. And the paperback rights. And it helped me get speaking gigs.
BUT! 5. That's not why I did it. If I had done it as a clever way to sell books, it would have failed. It would have failed because I would have somehow tried to track it, or added friction, or tried to profit in some way from the idea. I was way too dumb at the time to have done it right if my goal was to do it 'right'.
The critical element of viral marketing is this: it's built in. It was built into Hotmail and built into YouTube. The more people used the camera on their cell phones, the more the idea spread, the more people wanted a camera.
If you want to do viral marketing, you can try to come up with a viral ad, but you'll probably fail. You're better off building the viral right into the product, creating a product that spreads because you designed it that way.
Viral marketing only works well when you plan for it, when you build it in, when you organize your offering to be spreadable, interesting and to work better for everyone involved when it spreads. If I don't benefit from spreading it, why should I spread it? I won't. If you don't benefit from your users spreading the idea, it might spread, but it won't help you much. So both elements have to be present.
The reason for this post is that viral marketing is getting a bad name, largely from clueless marketing agencies and clueless marketers. Here's what they do: they get a lame product, or a semi-lame product, and they don't have enough time or money to run a nationwide ad campaign. So, instead, they slap some goofy viral thing on top of it and wait for it to spread. And if it doesn't spread, they create a faux controversy or engage a PR firm or some bloggers and then it still doesn't work.
Being viral isn't the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.

What is email marketing?

It's the easy, effective, and affordable way to keep your audience coming back!

Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.

Why is email marketing so popular?

Email marketing is so popular because:
  • sending email is much cheaper than most other forms of communication
  • email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
  • email marketing has proven very successful for those who do it righ

    Three types of email marketing:

    1. Direct email

    Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect a list of customer or prospect email addresses.
    you can also rent lists of email addresses from service companies. They'll let you send your message to their own address lists. These services can usually let you target your message according to, for example, the interests or geographical location of the owners of the email address.

     

    2. Retention email

    Instead of promotional email designed only to encourage the recipient to take action (buy something, sign-up for something, etc.), you might send out retention emails.
    These usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but will aim at developing a long-term impact on the readers. It should provide the readers with value, which means more than just sales messages. It should contain information which informs, entertains or otherwise benefits the readers.

    3. Advertising in other people's emails

    Instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers. Indeed, there are many email newsletters that are created for just this purpose - to sell advertising space to others.






    Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.